Chris Roorda

    Founder & President

our President and Founder, Chris Roorda, has over 12 years of experience in the advertising industry. Chris started his career as the Southeastern Regional Sales Manager for a large agency in Tampa, FL, before rising through the ranks and managing significant accounts for some of the agency's biggest clients. 

Chris, a key member of our team at Redline, is a student majoring in Psychology at Palm Beach State College and is currently pursuing an additional Bachelor's degree in Human Services and Clinical Psychology. This background has given him a unique perspective on consumer behavior, allowing him to understand how consumers engage, react, and respond to marketing campaigns. 

Chris's expertise in this area is one reason our campaigns consistently show higher percentages across the board. His talent for grasping the intricate details of your market, targeting specific demographics and audiences, and breaking down data into digestible insights is second to none. 

Chris's passion for helping businesses grow led him to start his own agency, Redline Direct, LLC. As our leader, Chris brings a wealth of knowledge and expertise to our team, ensuring that we provide our clients with the highest level of service and results. 

When Chris is not working, he enjoys spending time with his family, which includes his fiancé, Aundrea, his 3-year-old daughter Ayla Rose, and his newly born son, Lonnie Ellis. Chris is also an active member of his community, volunteering with several local organizations. 

At Redline Direct, we are committed to delivering exceptional client results. With Chris's leadership and our team's expertise, we are confident that we can help your business reach new heights. Let us put our skills to work for you! 

Aundrea Roorda

Co-founder & VP

Aundrea is a highly valued member of the Redline Direct team, bringing with her a wealth of knowledge and experience that has been instrumental in the success of our agency. Her impressive academic background includes two bachelor's degrees, one in Psychology and one in Social Work, both of which have equipped her with a unique perspective and understanding of human behavior that she uses to help our clients achieve their goals. 

As a mother to two beautiful children, Ayla Rose and Lonnie Ellis, Aundrea was inspired to start Redline Direct to provide for her family and create an incredible story of how their struggling mother and father built a thriving business from the ground up. Her passion for marketing and dedication to delivering exceptional results have been an integral part of our agency's success. 

At Redline Direct, Aundrea works closely with our clients to develop customized marketing strategies that meet their unique needs. She is a creative thinker with an eye for detail, always looking for new and innovative ways to help our clients stand out in a crowded marketplace. Aundrea's commitment to excellence and her passion for helping businesses grow are just a few of the qualities that make her an exceptional marketing professional. 

When she is not working, Aundrea enjoys spending time with her family, exploring new restaurants, and volunteering with local organizations. She is deeply committed to making a positive impact in her community and helping those in need. 

Overall, Aundrea's unique background, passion for marketing, and commitment to excellence make her an invaluable member of the Redline Direct team. If you are looking for a partner to help you grow your business and achieve your goals, Aundrea and the Redline Direct team are here to help. 

Ayla Rose

Sparkle Department Manager

Ayla Rose is the spunky, energetic daughter of Chris & Aundrea and A beloved member of the Redline Direct family. At just three years old, Ayla has already developed a unique personality and a love for various activities. 

One of Ayla's favorite snacks is fruit snacks, which she loves to eat while singing Lady Gaga songs with her Momma. She also enjoys listening to her Daddy sing hit list rap songs to her and then playing soccer with him shortly after, even if she sometimes tries to pick up the ball with her hands to score a goal. 

Ayla has a few quirky food habits, such as her love for the bottom-of-the-bowl salt from the popcorn bowl and trying to drink her Ranch dressing cups out of her Happy Meal. She also has a favorite food, " 'anilla oh-gurt" (Vanilla Yogurt), which she loves to eat with her purple spoon. 

Outside of food, Ayla has a variety of interests. She loves going to watch her Uncle Justin race his multi-Season Winning Grand National and listening to her Auntie Katie scream and yell at anyone who tries to ruin their season. She also enjoys planting flowers with her Gi-Gi and riding her Power Wheels John Deere Gator with her Poppy (who is usually chasing her) in the backyard. 

Overall, Ayla's infectious energy, spunk, and love for life are a constant source of joy for everyone around her. We are proud to have her as a part of the Redline Direct family, and we look forward to watching her grow and develop in the years to come. 

Lonnie Ellis

head of Security

The Redline Direct family has grown with the newest addition to their team, Lonnie Ellis, who came into the world on April 14, 2023. With his head full of hair, bright blue eyes, and many funny facial expressions, Lonnie is already a charming little boy who will make anyone he meets laugh, smile, and brighten up their day. 

As the newest member of Team Redline, Lonnie's arrival brings excitement and joy to the company. Chris and Aundrea are excited to watch him grow and develop, and they are looking forward to the potential new business prospects that Lonnie may bring in the future. 

Although Lonnie is just a newborn, he has already started to capture the hearts of the Redline Direct team, and they can't wait to see what the future holds for him. With the support and love of his family and the Redline Direct team, Lonnie is sure to excel in all avenues of life.